Are you on social media? What are you waiting for? Social media marketing can benefit your organization in so many ways. Here are some to motivate you to get started:
1. Improved loyalty to your brand
People access social media to interact with others. They form relationships with other people and organizations that interest them. The more you connect with your audience on social media, the more likely they are to comment and share your content. If your brand content is interesting, they will keep on coming back for more. So you need to have a good strategy for keeping your followers engaged.
Besides that, social media enables people to express themselves. If you can build an online community where people can do that and learn from others, you will strengthen that bond with them. And if regularly interact with them, offer feedback to their queries, and reward them for participation, then they become more attached to your brand. The more loyal people are to a brand, the harder it is for your competition to win them over.
2. Improved understanding of your customers
What do your customers want? If you have an answer to this question, then you will be the leader in your industry. Your business will also be able to beat the competition every time.
The great thing about social media is that it does provide you with the clues that show you what people want. But you need to be willing to engage in social listening. The process involves tracking your brand mentions and any conversation related to your brand.
It also never hurts to pay attention to the conversations going on concerning your competitors. If social media users are discussing them more often than your brand, then it most likely means you are doing something wrong. You need to learn what it is they are doing right and do it better.
Studies show that 56% of customers stay loyal to brands that “get them.” Social listening offers you the chance to understand your customers much better. And that gives you an in-built customer base that is always ready to buy what you are selling, no matter what it is.
3. Humanization of your brand
Some organizations have nothing to sell. Yours could be one of them. Instead, your job is to get things done on behalf of the government and the people. Unfortunately, many people have a fear of authority. They do not trust anything concerning what you do. That could interfere with how well you work.
But that can change if you connect with people regularly on social media. These kinds of platforms give you the chance to share your stories from your perspectives. You will be in a position to humanize your brand so that other social media users can identify with it in some way.
The strategies you can use include live streaming videos that allow people to ask questions about your organization and creating case studies showing the people you have helped. You also get the chance to develop your organization’s voice as a brand that is approachable and trustworthy. Let people see your funny side, too.
Do not ignore the impact of social media when marketing your brand. If you are dealing with legal restrictions, then archive social media content regularly. That way, if you need to present it as evidence, you can do so.