Are you aware that a poorly designed website repels a customer just seconds after landing on it?
Often, entrepreneurs ignore their e-commerce website design because they believe that once they have launched their website, their job is done. But that is far from the truth. Your website is the online face of your business; whether it drives away or attracts potential customers depends on the way it is designed.
Customers have an abundance of choices. If they don’t like what they see at first glance, they won’t give your business a second chance.
Your Website Affects Your Profitability
It’s no secret that the more your website follows best practices, the more it will impress search engines like Google. If the search engines aren’t happy with the way your website is laid out, they won’t place it at the top of the search results. And a low rank damages bottom line because potential customers won’t find you.
Here are more ways your business can be affected by how your website design:
Improve Engagement and Conversion
If your website is well-designed, it will have a logical organization, making it easy for customers to find what they’re looking for. This is particularly important for e-commerce websites. If the customer finds an item that he’s looking for at the expected place, he’ll have more likely to buy a product. Moreover, he might stay longer because he has a positive experience while browsing your site.
Tell the Story behind your Brand
Perception is important to your branding. If customers can relate to your brand story, they are more likely to transact with your business. After all, like-minded people tend to group because they can relate to each other’s needs.
It is part of your web design to tell a story that’s relatable to the people that you’re targeting. Use brand colors, create a clean layout, and incorporate elements that foster trust, like testimonials and success statistics.
Impress Search Engines
When designing your website, you have to begin with SEO in mind. You can easily change and update the aesthetics of your website, but a bad optimization is difficult to fix.
If the search engines aren’t happy with your site, you can’t expect your online business to be profitable. So, you need to understand the factors that impress search engines.
There has to be a standard right? This standard is what’s called “best practice” in web design. If your website adheres to it, Google will reward you with robust rankings.
Attract Customers with a Good-Looking Website
When designing your website, you have to keep the end-user in mind. While SEO impresses the search engine, a clean, beautiful website impresses your customer. Familiarize yourself with the demographics of your target customers and design your website around them.
Your website is more than just a place of your business on the internet. It has a lot of impact on your bottom line, so it is important that you understand it. Follow the best practices, and your business will be poised to be the brand of choice in your industry.