Business owners sometimes have to make difficult decisions. One of these comes with handling a budget. With limited funds, you might have to reduce the amount of money for a particular department. One of the frequent victims of this is the marketing part of a company. While important, a lot of businesses focus on something else. This leaves the marketing budget at a low level. But you can do a lot with a small amount so here are some tips on how to do it.
Look For Low-cost Resources
It can be surprising how many marketing resources you can find online that won’t cost you much money or are even free. For example, a blank meme generator can be a great tool for providing your company with viral images. The great thing about that is that these are usually free or have a lower price tag than official photo manipulation software. You can also find freelancers that can help create content for you or design your website at a reasonable price.
Use Your Social Network
The best tool that you can use for marketing right now is social media. The basic idea of marketing is where the people are, and there are a lot of social media. It is also very easy to set-up. You can sign up and make a social media page for your company in just a few minutes. With that done, you will need to keep it updated. To keep yourself relevant, you need to do this regularly. If you want to get attention, you need to be very visual, so you will need graphs and pictures for your posts. This will require a social media team. This can cost you, but considering the amount of reach you can get, the amount you spend on it can be worth it.
Video Content Reaches More People
Another great method that gets you a lot of value is video marketing. Creating videos that you can share online can be a very effective way to reach out to customers. Thanks to streaming and other short-form video sites, people can find your video. If the video is well-made, then your potential customers will be easy to snag. The most important thing is to tell a story to your audience. People love stories, and you can get their attention that way. Professional video creation ensures that you get well-polished content that they will be very tempted to share with others. A single short video might cost you a bit, but if it goes viral, you can have millions seeing it.
Customer Stories Are Your Friend
A great source of free promotional material is getting customers to promote you with their stories. You can solicit testimonials from your customers on your website. This is an excellent way to showcase the fact that your customers are very happy with your products and services. However, this can be a double-edged sword because disappointed customers can easily voice their complaints. But you can turn this to your advantage. Take steps to resolve these negative issues, and you can show the world that your business is very responsive when it comes to resolving issues. Potential buyers will appreciate that and may convince them to go with you.
Budget marketing can be very effective. A lot of it is thanks to the modern technologies that people can use. Your marketing team will be able to punch above its weight with a lot of these tips. You can expect people to pay more attention to your company with their help. For many small businesses, this can be the difference between success and loss.