Technology, the internet, social media, etc., have reshaped everything about how businesses do their marketing. Nowadays, digital marketing is a go-to for most businesses as it is has proven that it is a trend that will keep on growing. Most marketing experts see it as a game-changer that is most likely here to stay, especially as this generation continues to become more digital.
The modern generation would always turn to social media, online advertisements, email marketing, and other forms of digital marketing to look for whatever they need. It can be a cool new gadget or a nonalcoholic steatohepatitis clinical trial. Whatever they need, they would rely more on digital marketing to look for what they need.
Digital Marketing Trends Worth Your Investment
It’s already a given that business owners would only want the best for their business, and digital marketing could give the desired results. But there are still some small businesses that still believe in the power of traditional marketing – roughly two-thirds of them.
While it is admirable to still cling to traditional marketing, going digital is the direction you should be going if you want to see your business succeed. If you’re one of the business owners who still use traditional marketing, and if you’re still on the fence about going digital, here are some digital marketing trends that will change your mind.
1. Social Media Marketing
If you’re a social media user, being bombarded by too many advertisements about products you only searched for once every time you scroll your news feed is annoying. But if you’re on the other side and you’re the one marketing, then you’re only reaching more people, thus boosting your audiences and potential customers.
There are approximately 4.48 billion active social media users these days, and the average time every person spends on them is around 145 minutes each day. So, if you’re going to invest in social media marketing, then you’ll be reaching so many people in no time. Whether it’s on Facebook, YouTube, TikTok, Twitter, or Instagram, social media marketing is something that would help any business grow in no time
2. Search Engine Advertising
In a 2021 survey, 98% of the respondents said they use a search engine at least once a month, with Google accounting for 70,000 searches every second or 227 million searches an hour. This figure proves just how powerful search engine marketing is, as many people go online to look up all kinds of information even if they’re not on social media. Your reach will be unimaginably high if you invest and advertise in any of the leading search engines.
3. Influencer Marketing
Whether you like it or not, influencers are powerful people these days, and they are even earning a lot of money for doing what they do: influencing and posting content all the time. You might think that no one pays attention to their useless and cringe-inducing TikTok content, but 92% of sampled respondents said they trust the influencers they follow more than the celebrities who have worked hard to earn their names. It sounds like the content of some dystopian film, but it’s real, and it’s a growing trend, and if you’re a wise business owner, you will take advantage of it.
4. SEO Marketing
In a nutshell, search engine optimization is a marketing technique that allows websites to rank higher on search engines based on how their content is written. So, most companies incorporate this type of advertising to influence SERP or search engine results page to get more traffic and exposure for their websites, products, services, or brands. So, if you’ve noticed how your Google search results change all the time, it’s because of SEO and the companies using them.
5. Instant Message Advertising
Some people may find another form of advertisement annoying when they receive marketing-related messages on their messaging platforms. But, just like social media marketing, if you’re on the other side and you’re the one marketing, then you’re doing a great job at reaching more people.
Just imagine all these messaging platforms and how many people use them. If you’re interested in knowing the numbers, WhatsApp has 1.6 billion users, and Messenger has 1.3 billion users. So, it’s not surprising why many businesses saw this opportunity to advertise as it allows them to reach more people. So, go and invest in one messaging marketing now, and you will be boosting your audiences in no time.
Digital Marketing Is The Future
Now that you know all the options you have that you can do for digital marketing, being on the fence about it is something you should reconsider. You’re going to open many opportunities for your business if you open your mind to it.