It’s safe to say that the world is becoming smaller and smaller. In fact, it has become a global village with people traveling around the world. As such, the aviation industry has been thriving in modern times. However, it has taken a backseat due to the travel restrictions amid this COVID-19 crisis. The pandemic has led to controlled flights, schedule uncertainties, and even employee retrenchment.
The COVID-19 pandemic has somehow brought something positive to the table—a boom in private aviation. Many entrepreneurs have offered private jet charters to cope with the pandemic. They have not only catered to wealthy clientele but also not-so-affluent individuals.
If you run a private aviation business, be robust in promoting your flight services. When it comes to this, digital marketing is the key. That said, here’s how to promote your private aviation business:
1. Market through your website
When it comes to digital marketing, the first place to start is your website. As a private aviation business, having a website is no longer an option; having one is a must. Why? It is where you’ll promote your flight services, engage with your clients, and transact with them.
For this reason, it’s crucial to update your website regularly. Make sure to factor in its aesthetics, functionality, and user experience (UX). With these in place, your clients won’t find it hard to navigate your website, check your flight services, book flights, and make payments.
2. Ensure your site’s online visibility
It isn’t enough to have a website for your private aviation business. You want to ensure that your target clientele in your region will be able to find your business online. That is where search engine optimization (SEO) comes into the picture for the online visibility of your private aviation business.
SEO entails optimizing your website, producing keyword-integrated content, and creating site linking. When done correctly, your website or content will get a good ranking in the search engine results pages (SERP) environment. It means that when prospective clients in your region look for private jet charters, your website will appear.
3. Create and display ads
Apart from SEO, there’s another way to boost your online visibility and website traffic. You can create ads for your private flight services and display them on SERP. That is where pay-per-click (PPC) advertising comes into the picture.
Keep in mind that PPC is a form of paid search. Unlike SEO, you’ll have to pay for every successful click. However, the advantage is that this click means a successful landing on your web page. If you’re fortunate enough, you’ll generate more leads or even turn your site visitors into actual clients.
4. Send promotional emails
Another effective way to market your private flight services is to send promotional emails to either your prospects or random people. As you may or may not be aware, email marketing has long been proven effective in the world of business.
Speaking of sending emails to prospects, be sure to perform due diligence. You can have qualified leads through the people who have signed up on your contact form or visited your website. Who knows? Some clients will eventually book your private flights.
5. Produce relevant and valuable content
Content is king in the digital world. It is what people look for online in the first place. As such, you must provide people with what they’re searching for online. That’s where content marketing comes into the picture.
As someone running a private aviation business, it’s best to produce relevant and valuable pieces of content. You can cover topics, such as the private aviation sector, flight schools and aviation training, and even the specific flight services you offer. If they resonate well with your prospects, they might end up booking private flights with your business.
6. Use social media
Every business across different industries can no longer ignore social media. Even the private aviation sector must consider employing social media channels to promote their businesses. That’s where social media marketing comes into play.
For one, you can create Facebook ads and ensure they get displayed on the newsfeed of your target clients. You can also post a picture of your private charter flights on Instagram. Lastly, you can use LinkedIn to reach out to business executives needing frequent flights during this pandemic.
At this point, you now know how to promote your private aviation business. Be sure to consider the digital marketing tips above, from marketing through your website down to employing social media. Through these, you’ll get more clients for your jet flights. Ultimately, you’ll kick your private aviation business up a notch.