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Tech Tools Your Small Business Needs to Thrive in the New Normal

The COVID-19 pandemic brought many industries to its knees. With governments around the world enforcing quarantines and lockdowns, businesses were shuttered, companies had to restructure and reorganize, and newly formed ventures had to delay operations. Despite all that, the one key takeaway that business owners realized is how important modern technology is to their industries. …

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How to Give More Value to Your Consumers and Boost Loyalty

A business’s customers are arguably an essential part of its entire operations. Simply for the reason that without them, no one would purchase their products or service, hence, no conversions and profits. The consumers are the main lifeblood who are driving organizations forward. Many businesses strive every day to generate new customers and tap into …

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Working from Home? Here Are 4 Ways to Secure Your Devices

Many companies routinely issue smartphones, tablets, and laptops for their employees, allowing them to work anywhere and anytime. However, once those devices leave the relative safety of the office, they become a vulnerability in the network. And remote workers are particularly vulnerable to cyberattacks because of the amount of sensitive data they carry with them. …

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4 Things You Need to Know Before Designing Product Packaging

Many people don’t think much of a product’s packaging. They buy something and throw the box or wrapper right away. Little do they know, the packaging played a huge role in their buying decision process. Any marketing professional worth their salt knows how important the packaging is to building brand identity and selling the product. …

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Position 0: a Guide to Google’s Featured Snippets

Marketers should know by now that Google is always tweaking its algorithm to deliver better results and enhance the search experience. Apart from organic results and paid ads, Google has made more room for other forms of results over the years. One such addition is the presence of featured snippets. What are featured snippets? Also known as “answer …

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How Your Restaurant Can Still Earn Money During a Lockdown

At the time of an unprecedented financial crisis, nearly every industry has taken a hit. Companies have been forced to cut losses by enforcing layoffs and reducing services. Among the sectors that have been severely affected is the food industry. With statewide stay-at-home orders, bars and restaurants have been ordered to close. But fortunately, some …

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