Business

Business

How Businesses Can Benefit from Barricades During and After COVID-19

Perhaps, you have seen temporary barriers lined up alongside a building under construction. You were right about them. Those portable fences were there to keep pedestrians or passersby from accessing the construction site; therefore, minimizing the risks of accidents. If you are a project owner or a contractor, then you know the importance of using …

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marketing team working

It’s High Time to Shift to Data-Driven Marketing Strategies

When we talk about data in a business setting, we often focus on sensitive, confidential company data. Sales reports are used for quarterly projections, research and development details are concealed for competitive advantage, and customer data are stored and used only according to privacy laws. We shield these data from unauthorized individuals through data protection …

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Digital Presence: How to Make Your Small Business Shine

There are around 30.7 million small businesses in the U.S. Forty-two percent fail because of a lack of demand in the market. When the pandemic struck the country, more than 60 percent of small businesses were closed. Despite the advancement of digital technology, most small businesses rely on traditional methods of advertising since they do …

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Service business

Service-based Businesses That Will Thrive During the Pandemic

COVID-19 is closing businesses left and right and has taken its merciless toll on establishments that depend on person-to-person interaction for its operations. Restaurants, events, gyms, beauty salons—these businesses bear the brunt of the wreckage that the pandemic has unleashed upon the world. But at the same time, service businesses that do not need close in-person transactions …

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out of business sign

Business Mistakes You Don’t Want to Commit in the Age of the COVID-19 Business

The pandemic is one stress test most businesses were not prepared to take. For some, filing for bankruptcy and shutting their companies for good is the best choice. For those who chose to fight, many are having a hard time keeping up. Keeping a brand afloat, satisfying clients, and keeping employees onboard is nowhere easy …

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b2b marketing

4 Things You Need to Know About B2B Marketing

Many business-to-business or B2B firms use direct methods to market their products or services. The goal is to target prospective buyers directly, instead of the usual mass-media campaign. However, B2B businesses can still benefit from combining direct marketing with traditional techniques. You only need to experiment with your marketing mix and find the right balance. …

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