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Effective Strategies to Make a Small Business More Profitable

Managing cash flow plays an important role in ensuring small business survival. Without the right knowledge and experience in handling finances, business owners are bound to face major issues. In fact, statistics revealed that 82% of businesses fail because of poor cash flow management. This shows that managing finances and keeping a positive cash flow …

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SEO building blocks

What Content Update Does to Your Search Ranking

Content allows your business to shine and profit. With the right website copy, articles, and videos, your content establishes trust, creates leads, and engages consumers. But favorable outcomes require consistently good content. And that can get exhausting if you’re doing digital marketing on your own. There is a way to provide useful quality content for …

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Digital Marketing Trends to Use During the Pandemic

According to marketing experts, the pandemic has created a significant impact on marketing strategies. E-commerce is thriving, so corporations are now directing their investments toward marketing strategies that will drive online sales. Budgets are shifted to promote door-to-door deliveries. Frequently-used keywords in search engines are also monitored, so marketing moves can be based on those. …

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Gadgets

Tech Tools Your Small Business Needs to Thrive in the New Normal

The COVID-19 pandemic brought many industries to its knees. With governments around the world enforcing quarantines and lockdowns, businesses were shuttered, companies had to restructure and reorganize, and newly formed ventures had to delay operations. Despite all that, the one key takeaway that business owners realized is how important modern technology is to their industries. …

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How to Give More Value to Your Consumers and Boost Loyalty

A business’s customers are arguably an essential part of its entire operations. Simply for the reason that without them, no one would purchase their products or service, hence, no conversions and profits. The consumers are the main lifeblood who are driving organizations forward. Many businesses strive every day to generate new customers and tap into …

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Working from Home? Here Are 4 Ways to Secure Your Devices

Many companies routinely issue smartphones, tablets, and laptops for their employees, allowing them to work anywhere and anytime. However, once those devices leave the relative safety of the office, they become a vulnerability in the network. And remote workers are particularly vulnerable to cyberattacks because of the amount of sensitive data they carry with them. …

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4 Things You Need to Know Before Designing Product Packaging

Many people don’t think much of a product’s packaging. They buy something and throw the box or wrapper right away. Little do they know, the packaging played a huge role in their buying decision process. Any marketing professional worth their salt knows how important the packaging is to building brand identity and selling the product. …

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