Outsourcing has been around for a while now. But because of the enormous strides in information and communication technologies, outsourcing has been evolving in a direction that makes it even more viable compared to, say, a decade ago. For this reason, businesses left and right have been outsourcing various operations and processes. If you own …
What Can Your Business Benefit from Outsourcing? Read More »
Content allows your business to shine and profit. With the right website copy, articles, and videos, your content establishes trust, creates leads, and engages consumers. But favorable outcomes require consistently good content. And that can get exhausting if you’re doing digital marketing on your own. There is a way to provide useful quality content for …
Almost every large business will have an online presence. However, creating your own website isn’t as simple as it seems. Aside from securing the domain name, there are a few more factors you should focus on. Design The look of your website should reflect your company, product, or service. It can be as whimsical or …
According to marketing experts, the pandemic has created a significant impact on marketing strategies. E-commerce is thriving, so corporations are now directing their investments toward marketing strategies that will drive online sales. Budgets are shifted to promote door-to-door deliveries. Frequently-used keywords in search engines are also monitored, so marketing moves can be based on those. …
Digital Marketing Trends to Use During the Pandemic Read More »
The COVID-19 pandemic brought many industries to its knees. With governments around the world enforcing quarantines and lockdowns, businesses were shuttered, companies had to restructure and reorganize, and newly formed ventures had to delay operations. Despite all that, the one key takeaway that business owners realized is how important modern technology is to their industries. …
Tech Tools Your Small Business Needs to Thrive in the New Normal Read More »
A business’s customers are arguably an essential part of its entire operations. Simply for the reason that without them, no one would purchase their products or service, hence, no conversions and profits. The consumers are the main lifeblood who are driving organizations forward. Many businesses strive every day to generate new customers and tap into …
How to Give More Value to Your Consumers and Boost Loyalty Read More »
Many companies routinely issue smartphones, tablets, and laptops for their employees, allowing them to work anywhere and anytime. However, once those devices leave the relative safety of the office, they become a vulnerability in the network. And remote workers are particularly vulnerable to cyberattacks because of the amount of sensitive data they carry with them. …
Working from Home? Here Are 4 Ways to Secure Your Devices Read More »
Many people don’t think much of a product’s packaging. They buy something and throw the box or wrapper right away. Little do they know, the packaging played a huge role in their buying decision process. Any marketing professional worth their salt knows how important the packaging is to building brand identity and selling the product. …
4 Things You Need to Know Before Designing Product Packaging Read More »
Marketers should know by now that Google is always tweaking its algorithm to deliver better results and enhance the search experience. Apart from organic results and paid ads, Google has made more room for other forms of results over the years. One such addition is the presence of featured snippets. What are featured snippets? Also known as “answer …
Position 0: a Guide to Google’s Featured Snippets Read More »
Millennials, also called Generation Y, is currently the largest living generation. This group, composed of people who were born in the 80s up to the mid-90s, is moving into their prime earning and spending years. They are poised to shape the economy. That is why many companies are making changes to cater to their interests …
Millennials: Who They Are and How to Market to Them Read More »
