Artists view the world in a much more different lens. They have big eyes to find insights and nuggets of wisdom that explain humanity. The knowledge that they accumulate throughout their career is impressive, and it needs to be shared.
If you are an artist who wants to share his knowledge and wisdom, you can always use blogging as a tool. Think of it not just as your personal nook but also as a mini-magazine that people who are interested in art can read.
Planning an artist blog is undoubtedly exciting. But there are some technicalities that you might want to consider. Here are some pointers to help you:
Define your niche
Digital marketing agencies always remind businesses and individuals that picking an audience group is essential when building a website or blog. This is because your content will depend on them. However, you also have to think of your niche. Is your blog all about classical art? Will it be focusing on contemporary or post-modern art? Are you inclined to sculpt? Will the entire blog be about anime and manga art? These are the questions that you will need to answer, as this will help you determine which theme to pursue. Of course, you should be writing about things that you love or those that you find interesting.
Create various kinds of content
Now that you have a niche, you are ready to focus on the content. But blogging is not just about blocks of text of critiques and essays. There are many types of content to use for your website. Every week, you can publish a tutorial blog. You can integrate some vlogs where you are visiting museums and discussing your favorite pieces. Or you can even have a guest post from an artist you admire or have collaborated with.
Pick the right platform
There are many websites and platforms to choose from, but you need to keep it simple. Pick a no-frills and no-nonsense platform, which will help you showcase your works and publish your essays quickly. Some artists favor WordPress, as it is free, and most of its plug-ins and themes are also free. It also has a large community that offers free technical help. But you can always explore other platforms, such as Tumblr, Weebly, or Medium.
So now that you have a blog, the next thing that you will need to do is to promote it! You can post it to your personal Facebook wall. But if you are serious about turning it into a mini-magazine or online real estate, you may build a separate Facebook page or Twitter page where you can integrate or share your blog.
It’s a work of art
Artists do not just care about the works they produce and the pieces they admire. They also care about the art of sharing knowledge. They believe that this delicate endeavor allows their legacy to live on. In turn, the wisdom and knowledge that you share can become immortal in the minds of your readers.